I Love the Night Life

On this day in 1977 Studio 54 opened its doors bringing discos to the tips of every tongue. Night clubs have been around for years as had Disco but none as famous as Studio 54. It set the standard for what defines the character of many cities. Atlanta is no different. Our nightlife is an attraction for many.

Studio 54 was a second venture for Steve Rubell and Ian Schrager. They successfully managed the Enchanted Garden in Queens when they came across the old CBS studio. They signed the lease a week later in the winter of 1976 and began a $600,000 renovation with the financial backing of Jack Dushey. The place was transformed to the club all other clubs try to emulate. With lavish parties and an array of famous faces the club made $7 million in its first year. For a New Year’s party they covered the dance floor with 4 inches of glitter which party goers say made the club look like there was a magical cloud of fairy dust on the dance floor.

Steve the front man of the club made sure all the right people were always at the Studio. The first night there were 5000 invitations sent out! By the time the club opened, a half an hour late, there was a line outside. At midnight there were people with invitations that couldn’t even get in. Steve was very particular about who was let into the Studio. He and door man Marc Benecke had perfected a salad mix that was to include a combination of celebrities such as Elton John, Calvin Klein, Andy Warhol, Mick and Bianca Jagger as well as unknown beautiful people leaving the rest in wanting. Even celebrities like Frank Sinatra, Woody Allen and Diane Keaton were denied entrance. In fact “Le Freak” by Chic was written when Neil Rodgers and Bernard Edwards weren’t allowed into a New Year’s party.

Here in Atlanta we are known for our nightlife. But where do the celebrities go when they are in Atlanta? While there are plenty of thriving nightclubs in Atlanta none compare to Primal on Spring Street. Primal is a baby compared to the rest of Atlanta’s club scene, barely a year old, but it has established itself as the place to be. With celebrities like Pamela Anderson launching into headlines, it is a destination spot for celebrities when they visit. Most recently Primal was chosen as the location for the Hall Pass wrap party. Christina Applegate, Alyssa Milano, and Owen Wilson partied alongside Atlantans and we are sure they will be back the next time they visit our fair city. Next time you are there don’t be surprised at who you run into!

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